client:
sonderlust studiosSERVICES:
CONCEPTING
UI/UX Design
ICON DESIGN
I was brought in to design the in-game UI for Generation Exile’s Summer Games Fest 2024 trailer. Under a tight deadline, I tapped into my backlog (and obsession) of science fiction media and design history to create three distinct directions. Ultimately, a stripped back, mid-century-inspired look was chosen.
Retro Modern
final VISUAL DIRECTIONSimple, graphic icons inspired by midcentury illustrations and games of a similar genre.
Visual Directions
I pulled inspiration from a variety of Sci-Fi sources, including 2001: A Space Odyssey (1968), Alien (1979), the Fallout Series, and Ex Machina (2014).
NOELis a multi-disciplinary creative who specializes in brand identity, art direction, and illustration.