Hanna Andersson


Concept project
SKILLS:
BRANDING
GRAPHIC DESIGN
ILLUSTRATION

A concept rebrand for the charming children’s clothing brand. Emphasizing the brand’s playful image, pattern focus and wholesome Swedish roots to create a modern yet nostalgic feel.








FUZZY ICONS


Inspired by Swedish folklore.


An animal icon system to identify product lines. Used for tags and wayfinding.










Friendly socials


A fresh new look.


Splashes of color and utilization of the brand pattern continue the playfulness from the logo and packaging.



NOEL is a multi-disciplinary creative who specializes in brand identity, art direction, and illustration.
Contact her here.
She reluctantly uses Instagram and Linkedin.