agency:
skylight collectiveSERVICES:
KEY-art
PACK ICON
SOCIAL MEDIA ASSETS
ILLUSTRATION
Select work for EA’s The Sims 4. Our team created branding and key-art assets, working closely with the internal client. I owned key art for fashion-focused Kits and Expansion Packs.
We delivered over 20 key arts with accompanying icons and animations for socials.
Kits
ROLE: concepting, art direction, Illustration, motion graphics
Kits are bite-sized content packs that offer players curated items centered around niche, trend-driven themes—ranging from fashion-forward outfits to stylish home décor. Working within EA’s established graphic illustration style, I collaborated with a team of illustrators on concept sketches, then took the lead on illustration and animation in the later phases.
Expansion Packs
ROLE: concepting, art direction,
illustration, paint-over, ICONs Expansion packs drive The Sims 4’s ongoing success. Each release adds a wide range of content, and representing it with dynamic, game-accurate visuals was a complex challenge.
I led the process end-to-end—from concept development and 3D art direction to final paint-overs and pack icon design—even contributing custom illustration work for the Werewolves postcard.
NOELis a multi-disciplinary creative who specializes in brand identity, art direction, and illustration.