NOEL ANDERSON





WORK           ARCHIVE

The Sims Franchise


client:
electronic arts
Maxis

studio:
skylight collective ROLE:
CONCEPTING
brand design
illustration
web
An early rebrand pitch for EA’s The Sims franchise. Our team was tasked with crafting a vibrant new visual direction tailored to a Zillennial target audience.

I owned this direction for a blue sky round, developing a playful, multiverse-inspired approach filled with cheeky references, bold compositions, dynamic typography, and bright pops of color that captured the spirit and humor of The Sims.














NOEL is a multi-disciplinary creative who specializes in brand identity, art direction, and illustration.
Contact her here.
She reluctantly uses Instagram and Linkedin.